As reported by: Mobile Marketing Magazine and The Kelsey Group.

Neil Andrews, head of portal advertising at 3 UK, said: “We are very excited to be working with a familiar household brand such as Yell.com to bring customers a useful local information service direct to their mobile handset. 3 has always strived to launch innovative and unique mobile advertising propositions and this deal is a great example.”

For details of mobilePeople’s award winning UK services visit the Yell.com mobile website.